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There are many business relationships where either the
customer or the supplier is the clear winner. The problem is
that where there is a winner, there is also a loser, and that
means either an unhappy supplier or an unhappy customer. You
don't have to be a Harvard MBA to work out that most of these
relationships end in tears.
It takes two to make a successful and long-term business
partnership; and that means that both customer and supplier
have to feel that they are winners. And that means fair prices,
professionalism and open dealing.
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