Publishing Strategy
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A strong stable of well-targeted customer publications will certainly help you win more sales and increase customer loyalty. So it is worth thinking carefully about the full range of "publications" which you might produce: a sales brochure; a product catalogue; a content-managed website; a customer magazine; an internal staff newsletter; a magazine for your supply chain or value-added resellers; and annual reviews, reports and white papers for your stakeholder audience.
To be effective, publications must have a specific aim with measurable results. For instance: "Our customer magazine must increase awareness of our additional services beyond our core product range."
(Incidentally, customer magazines are one of THE most effective tools in the marketing toolbox - click here for the facts and stats.)
So what's holding you back from effective publishing?
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