Editorial services

Copy
Good writing lies at the heart of every good publication, whether it's an online magazine or the old-fashioned paper-and-ink variety. It doesn't matter how much you spend on top-class photography or cutting-edge design - if the words aren't interesting and relevant, nobody will read them. This applies whether you're looking at a magazine, a web page, a book, a CD, or just a simple flyer or brochure. So sourcing good copy should be your first concern. We can get you good copy, either by:

• Researching and writing it ourselves;
• Commissioning professional writers; or
• Commissioning copy from relevant or expert organisations.

Editing
Rare indeed is the copy that cannot be improved by good editing. An editor isn't looking just for mistakes of spelling and grammar, he or she is seeking to make the copy as clear and interesting as possible, and that means knowing the readership and making the copy work well for them. You can take a single piece of raw copy and turn it into two articles, one for the Financial Times and the second for the Sun. The secret is in all in the editing. At CPL, we can take copy generated by your organisation and make it shine.

And once you've got good copy that's been well edited, it's time to think about design.